A Bit About Me
I'm a tea addict, cafe hopper, and the occasional painter.
People fascinate me – from similarities between cultures to conflicting ideals. After all, what makes us humans is our ability to adapt to different situations and care for the people around us isn't it?
I started my journey in UX as a researcher and designer at the same time. I believe it is the core duty for every UX professional to advocate for empathy in the design process be it a UI/UX Designer, Strategist or Product Designer. I am an introvert simply because of my love of observing other's behaviours and needs, and making the lives of those around me better while honing my craft as a designer.
Work Experience
Sept - Nov 2021
Google Pay x SCADpro
Project Manager & UX Designer
• Led a team of 14 to design solutions focused on the financial health of underrepresented communities in Savannah and Atlanta.
Jun - Sept 2021
GovTech Agency Singapore
Associate UX Designer
• Conducted competitive analysis and evaluative research (moderated usability testing and user interviews) for website navigation and features.
• Conceptualized, designed and developed scalable modular UI designs for new features utilizing established design system.
Mar - May 2021
Deloitte Digital x SCADpro
UX Researcher & Content Strategist
• Facilitated user interviews and synthesis of insights into actionable strategy through user journey maps and audience archetypes.
• Led storytelling and content strategy for business strategy envisioning the future of content creator commerce.
Sept 2020 - Mar 2021
GovTech Agency Singapore
UX Research & Design Intern
• Conducted user interviews, generative and evaluative research.
• Collated research insights and proposed new design solutions, collaborating with product owners to improve existing features.
July 2022 - Present
Rocket Central
Mid - Level UX Designer, Enterprise Capabilities
• Developed multiple iterative UI designs for A/B Testing on a web feature, improving user conversion by 32% lift in user conversion.
• Developed a design critique framework and service mapping template for design team, increasing design discovery efficiency.
• Onboarded 5 team members onto projects and mentored an intern.
