Matter
Algorithms play in favor of negative media, media that draws arguments rather than discussions - leading to us becoming more and more divided as a society.
Matter is an interactive AR map platform that focuses on the progress of social movements through key historic events and consolidates tangible actions (i.e. events, petitions, donations) to encourage continued involvement for positive societal change.
Links to Deliverables:
Prototype | Pitch Deck & Process Book
How It Works
My Role
My Role
This was a week-long design challenge so as the research lead, I used Prolific to quickly recruit participants summarized user insights to direct the strategy of the project. I also pitched in on the visual design for the promotional stills (say Hi to 3D hands) :)
Skills
User Research
Design Strategy
Visual Design
The Ask
This project was part of SCAD StartUp 2022, where the theme was : 'Where do we go from here?' While the theme may seem ominous, our team saw an opportunity to tackle the issue in a world of constant information overload.
As the sole researcher, I focused on the following:
Time Constraint
Plan for enough time for designers to act on research.
Project Direction
Gather quantitative data on a large scale to point us in a direction quick.
Expert Reviews
Speak to experts in the field and evaluate if our solution is solving a REAL problem.
Social movements take time to see results, in a world where social media and news outlets favor content that generates arguments, activism fatigue is at a all time high.
How can we encourage meaningful learning and for people to take action in their
day-to-day activities?
Our Team
We did a lot in 7 days, and this requires great dedication and time management. Please check them out if you enjoyed our work!
